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Good Domain Names Make Your Dreams Memorable
Choosing a domain name for your web site is a major step for any individual or organization. You need domain names that are sticky, short, meaningful, easy to remember and at the roll of your tongue!
It is very easy to choose a domain name but difficult to find a good name, simply because of the fact that most of the good domain names are taken up by organisations. These domain name organisations take up hundreds of thousands of domain names and treat them as investments. It is not as easy to choose a good domain name. Sometimes, even web professionals spend hours at their computers to find good domain names!
Domain name registrations are cheap to maintain and subscriptions typically last a year. The subscriptions are renewable and paid to registrars by the design companies.
The most common domain names end with .com, .net, etc. Country specific domain names will end with com.au, co.uk, .co.jp, etc. For organisations, domain names will end with .org or be country specific- .org.au, .org.uk, etc.
Getting clicks and traffic by accident appears to be big business. And by ‘big’ I mean worth MILLIONS of dollars! While typosquatting is unfortunately not a new online marketing practice, its use and, moreover, its ABUSE has grown significantly and exponentially since 2000. Cybersquatting means registering, trafficking in or using a domain name with the intent to profit in bad faith from the goodwill of a trademark that belongs to someone else. It commonly refers to the practice of buying up domain names that use incorporate the names of existing businesses with the intent to sell the names for a profit to those businesses.
The term derives from squatting, the practice of building some kind of home or dwelling or in some way using someone else's landed property without their permission. Typosquatting, although very similar to cybersquatting, has a slightly different, but much more serious purpose: it is employed by people who want to divert traffic to their websites. Typosquatters typically purchase a domain name that is a variation of a popular domain name with the expectation that some of the traffic for the original web site will stray to theirs by capitalizing on web surfers´ misspellings of those popular domain names. How can large companies, with all their IT experts, not foresee something like this happening? How come they allow tons of opportunistics to make revenue every time innocent Internet users mistype the original brandnames or trademarks? The answer is, cybersquatting originated at a time when most businesses were not savvy about the commercial opportunities on the Internet.
Since opportunities like these rarely knock on one’s door more than once, these so-called ‘entrepreneurs’ reserved and registered domain names corresponding to the names of well-known businesses with the intent of selling the names back to the companies when they finally woke up. Commercial domain names are obtained from companies that are authorized to ensure that a domain name you want is unique (no one else already has it) and issue it to you if it is. However, these registries make no attempt to determine whether the domain name is one that rightfully ought to go to someone else. The principle is ‘First come, first served.’ Panasonic, Fry's Electronics, Hertz and Avon were among the first targets of cybersquatters. Well-known products, sports and political figures and other celebrities are also among the victims.
Today, although the practice itself is growing, opportunities for cybersquatters are rapidly diminishing, because most businesses now know that nailing down domain names is a top priority.
Although trademark laws may offer some protection, it is often cheaper to buy the domain name from the cybersquatter than it is to sue for its use: these processes cost money, and though you may be able to recover your costs and attorney fees if you win, there is no guarantee; it's completely up to the judge.
Among some of the most famous examples of domains resold by cybersquatters to companies are; WallStreet.com for over $1 million, AltaVista.com for $3.5 million and the unprecedented $7.5 million paid for Business.com, all in 1999. Cybersquatters may also regularly comb lists of recently expired domain names, hoping to sell back the name to a registrant who inadvertently let their domain name expire. How do you know if the domain name you want is being used by a cybersquatter? As a general rule, first check to see if the domain name takes you to a legitimate website.
If it takes you to a website that appears to be functional and reasonably related in its subject matter to the domain name, you probably are not facing a case of cybersquatting. But if you own a trademark and find that someone is holding it hostage as a domain name until you pay a large sum for it, you may be the victim of cybersquatting. You can sue to get your domain name -- and possibly some money damages -- under a 1999 federal law known as the Anti-Cybersquatting Consumer Protection Act or you can initiate arbitration proceedings under the authority of the Internet Corporation of Assigned Names and Numbers (ICANN) and win the name back without the expense and aggravation of a lawsuit. The ICANN arbitration system is considered by trademark experts to be faster and less expensive than suing under the ACPA, and the procedure does not require an attorney.